5 Great Tips to Getting More Engagement from Your Videos

When it comes to promoting your videos on social media, vanity metrics like having a high number of friends, followers, or subscribers is valuable but are not the more most important things to set your sights on to grow your page. When you compare a person who has 10,000 followers with 100 engagements to a person with 500 followers and 200 engagements, which would you say is more valuable? I personally think the person with the smaller number of followers, but more engagement, is better.

Therefore, the number one thing people should strive for while promoting videos on their social media accounts is higher engagement levels. Engagement is important in order to secure sales and provide a source of analytical feedback to see your content campaign is working.

In this blog post, I will share 3 tips that will help bring more engagement to your video. 

1. The first tip is to TEST out different approaches and content types then analyze your engagement numbers in order to find one that your audience responds to best.

    

2. The second tip is to use a CALL TO ACTION as a reminder for your audience to participate in your broadcast, such as sharing or poll questions.

    

3. The third tip is to ADD MUSIC or ANIMATION to up the entertainment value and evoke happiness or other emotions.

    

4. The fourth tip is use RESPOND to audience comments (using discretion of course).

    

5. The fifth tip is to EMBED product or service links within your video.

Embracing engaging and interactive activities will help you bring more engagement to your page. People love to be included and this is a great way to make them feel heard. So, try putting these tips into practice consistently and maybe, just maybe, just your video views will increase and sales numbers will rise exponentially as well.

I hope this blog post was helpful. If you’re a busy entrepreneur and content creator who is not the least bit techie, please don’t let your videos be BASIC. Connect with me for a 15 min strategy session on how to explore turning your content into POWERFUL interactive videos that will grow your audience and help you attract more paying customers. You can also purchase my book, “The Videopreneur Manual: 7 Steps to Level up Your Videos” for more insightful tips and tricks to level up your video content marketing.